California's premier cannabis manufacturing & distribution company


Do Unto Others, Create The Benchmark, Leave a Positive Impact

About Goodwill

GW is short for Goodwill, because we believe that doing the right thing is the right thing to do. We are a leading manufacturing and distribution company in the heart of downtown Los Angeles. Creating value through purpose and reputation is embodied in our ethos, it is who we are. Whether you are a new brand or one with extensive market share, GW Holdings can enable you to scale like never before and do it responsibly.

Our Partners

Our Founders

Sergey and Giovanti bring an unparalleled passion and understanding of the cannabis ecosystem. They share a common vision that everyone should have safe access to one of mother nature’s most valuable creations. They run their organization on a shared belief that the cannabis industry will not only thrive but flourish through unification & collaboration while honoring the historical heritage of cannabis. 

Prior to launching GW, Sergey held many roles and responsibilities in the pre-prop 64 California cannabis market, including founding a very successful concentrates company. He studied at LMU Business School and gives back through mentorship in the start-up community. Giovanti holds an MBA from University of Miami, and is a former banking & technology executive turned entrepreneur. He has traveled the world consulting and advising on cannabis integration through technology both in the private and public sectors.

Sergei Vasilyev

Founding Partner

Giovanti Humphries

Founding Partner

three step evaluation process

Want to work with us?

If you’re ready to take your brand to the next level or have a product idea that you believe in, lets chat!


Show us what you've got

Connect with us so can we get an understanding of your existing brand or new ideas. If you are committed to our community, we can’t wait to meet you.


Actionable Analysis

Come to our facility, learn our capabilities, and dive deeper into how we can scale your business.


To Market strategy

Launch, Support, and Growth. Your success is our success.

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retailers throughout California receiving products from GW
product varieties across all categories we distribute
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weekly reorder rate from GW retail partners

We want a better tomorrow

We are partnered with One Tree Planted, in order to plan more trees on our planet. One Tree Planted is a nonprofit dedicated to global reforestation. They plant trees to restore nature and biodiversity. They also raise awareness about the importance of trees, offer businesses like ours a simple sustainability solution, and motivate younger generations to do something positive for the environment.

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What People Say About Us

Partner Testimonials